Why Brands Matter and How Counterfeits Undermine Them

This infographic outlines the shocking damage caused by counterfeits—$323 billion globally in 2018 alone.

Jun 13th, 2019

Today in Manufacturing Podcast

Today in Manufacturing Podcast

Today in Manufacturing has a new podcast brought to you by the editors of Industrial Media. In each episode, we discuss the five biggest stories in manufacturing, and the implications they have on the industry moving forward.

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The Most Common Shipping Strategy Mistakes

Attention to the little things can keep carriers honest while improving your bottom line, customer service, and delivery times.

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The Brainstorm: Personalization Strategies Vital to E-commerce Success

Why you need to have a deep understanding of your customers.

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Will Price Increases Sink Your Business?

Or will your business sink without them?

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The Brainstorm: Customer Journey Mapping Essential to E-commerce Success

If your visitors don't find what they are looking for in a timely manner, it's very unlikely that you will ever win them as a customer.

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Teaching Manufacturers How to Fish

Helping manufacturers understand e-commerce.

People line up at an Apple Store to buy the latest iPhone 13 handsets in Nanning in south China's Guangxi Zhuang Autonomous Region on Sept. 24, 2021. Global shoppers face possible shortages of smartphones and other goods ahead of Christmas after power cuts to meet government energy use targets forced Chinese factories to shut down and left some households in the dark.

China's Power Cuts May Foreshadow Shortage of Global Goods

Factories were idled to avoid exceeding limits on energy use imposed by Beijing to promote efficiency.

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The Brainstorm: Why Companies Struggle to Identify Their Ideal Customer Profile

Why identifying your ideal customer profile (ICP) is foundational to the success of your e-commerce efforts.

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The Brainstorm: Successful E-Commerce Discount Strategies

For promotions to work, you need a discounting strategy that meets your sales objectives and turns the inventory at the right pace without obsolete products.

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The Brainstorm: How to Improve Conversion Rate

And how that results in increased sales.

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Intelligent Inventory Benefits - From Cost to Value

Recent advancements have brought intelligent inventory management to all manufacturers, regardless of size, allowing for more to realize the inherent efficiencies.

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The Brainstorm: E-Commerce Planning Budget

Building a thriving online business is a long-term strategy.