

A memorable Superbowl commercial a few years back depicted a crew of mechanics hastily changing the wings on a passenger plane while the aircraft remained aloft, never veering from its established flight path.
It was a metaphor, of course, for the challenge of managing major change within an ongoing enterprise. But it came frighteningly close to capturing the reality of production management involving sophisticated and highly regulated products such as commercial aircraft, where every elementβlabor, materials, engineering, technology, design, equipment, processes and moreβis costly, subject to constant change and intensive scrutinyβalmost always in the face of unforgiving deadlines. These are industry issues sure to contribute to the growing buzz surrounding the upcoming International Paris Air Show in June.
In response to these challenges, a number of solutionsβsome more comprehensive than othersβhave appeared over the past 30 years to more effectively manage company systems involved in producing complex products and to accelerate their speed to market. All of those solutionsβPLM, ERP, CRM, HRM, PDES and moreβare digitally driven.
Meeting the "Data Challenge" for Improved Manufacturing Visibility
But securing, analyzing and then applying the huge volume of data that offers visibility into the complexity of a sprawling shop floorβan environment which typically faces frequent engineering revisions, widely distributed supply chains, constant process changes, and extensive product customizationβand then integrating that information into the production work flow in real time, requires a very high level of digital sophistication and IT investment.
For many, the ultimate goalβcreating a fully automated, end-to-end manufacturing process, where every variable is tracked, controlled, and validatedβis the vision behind Manufacturing Execution Systems, or MES. To many, it may seem like a quest for the elusive Universal Field Theoryβthe Holy Grail of process management. But nobody is there yetβat least not when it comes to complex, high-cost industrial products including most military systems and commercial aircraft.
Connecting Silos with a βDigital Threadβ
Investments in point data systems can serve as essential steps toward eventual integration into comprehensive management systems, in addition to generating immediate value. This is why many manufacturers are working to create a βdigital threadβ consisting of a communication framework that connects the various siloed elements of a companyβs manufacturing processes and provides an integrated view of its business assets throughout the manufacturing lifecycle.
Itβs also why more and more companies are creating corporate positions that never existed before such as Chief Digital Officer and Vice President of Digital Strategy. Their task is to figure out how to use data strategically to run the business and to integrate the enterpriseβs resources throughout a productβs life cycle.
Despite this trend, many major manufacturing organizations remain stuck in the paper age. Take, for example, the case of MROβgoods and equipment used in repair process such as maintenance supplies, spare parts, and consumablesβthings which are not in themselves the end products of that process. Historically, mechanics have only tracked those items using paper-based systems. But one of the trade-offs has tended to be a loss of traceability into how the asset was changed as a result of being refurbished using MRO materials. In the case of an aircraft, it could easily have undergone two or three significant overhauls within a 10-year period.
So if, for example, someone discovered that a part was defective and needed to be replaced in a number of different engines, you would need to know which engines actually had that part installed. You need traceability so that whoever is responsible for investigating the issue can confidently make the needed repairs. A robust digital system could be a tremendous help there.
Modernizing Supply Chain Management
Managing supply chains is another area where traditional paper-based systems are commonly used. What typically happens is that directions to a supplier are provided in writing or by email. While that can be satisfactory in a one-to-one supply arrangement, most supply chains are multi-level. So each supplier, in turn, passes the instructions along to their own suppliers using unstructured communication channels. As a result, nobody is sure what standards are being enforced.
The situation is aggravated by the growth of specializationβan evolution which, in theory, provides customers with greater efficiencies. But as specialization increases, supply chains lengthen, both internally and externally. In fact, if national flags were attached to identify the source of each component in a complex system like an airplane, it would look like an Olympic village. Paper-based methodologies only compound the problem, leading to even more delay and confusion, particularly when things keep changing. So implementing digital systems, from start to finish, can help a company secure the visibility and exercise the control measures a diverse group of suppliers requires.
Keeping an Eye on Rising Costs
In the meantime, there are costsβsignificant costs. Conflicts between design and engineering departments, poorly communicated changes, the discovery of defective parts, keystroke errors resulting from paper-based systems, missed instructions, and silos of data that donβt communicate, are among the inefficiencies that drive the costs of many products through the roof. A plane that should only cost $10 million might end up costing $70 million. And some defects are never corrected until itβs too late.
So thereβs plenty of room for improvement. Right now, perhaps 10 percent of the worldβs aerospace companies are actually doing a good job of it. The rest rely on various legacy systems and pinpoint solutions that hold them back from becoming what they would be capable of being with the use of more holistic digital approaches to manage their business.
In order for the newest aircraft designs to ultimately take flight, manufacturers will need to re-think their basic processes and begin to take serious steps to modernize.
Naveen Poonian is President of iBASEt, where he drives the companyβs overall vision and mission by aligning organizational and departmental objectives.