About Industrial Maintenance & Plant Operation (IMPO)

When Industrial Maintenance & Plant Operation (IMPO) first began publishing over 80 years ago, the concept of predictive maintenance didn’t exist, automation was a novelty, and MRO was an afterthought in many industrial strategies. From its inception, IMPO recognized that maintenance professionals were more than fixers—they were vital contributors to operational excellence.

Today, IMPO is the trusted resource for maintenance and plant operations leaders navigating the complexities of modern manufacturing. Through daily editorial updates, targeted newsletters, and dynamic multimedia, IMPO supports professionals tasked with keeping America’s industrial infrastructure running efficiently, safely, and profitably.

Mission and Audience

Our mission is to empower engineers, maintenance technicians, plant managers, and operations teams with practical, actionable knowledge that helps them solve problems, reduce downtime, and work smarter. Our readers span a diverse range of sectors—from aerospace and pharmaceuticals, to food processing and chemicals—each with distinct challenges and high standards for performance and safety.

Industry Leadership and Editorial Excellence

We serve professionals who maintain the heartbeat of manufacturing. Our editorial coverage focuses on lean processes, MRO products, automation, safety innovations, and facility optimization strategies. Whether we’re reporting on the latest thermal imaging tools or exploring robotics integration in maintenance workflows, every piece is crafted to deliver value where it matters—on the shop floor.

IMPO content is updated daily, giving readers a reason to return regularly and engage deeply. We’ve become a staple resource not only for those solving today’s problems, but for those shaping the next era of industrial performance.

Trusted by Leading Manufacturers

IMPO is read and trusted by decision-makers at companies such as General Motors, Honeywell, Lockheed Martin, Cisco, 3M, BAE Systems, and many others who rely on us to stay current on tools, technologies, and techniques that drive operational success.

Opportunities to Partner with IMPO

IMPO offers a range of tailored marketing and lead generation solutions to help partners reach a high-value audience across digital channels. Opportunities include:

  • A daily email newsletter with industry-leading open and click-through rates - Example
  • Smart Engagement: combines AI-driven targeting, omnichannel distribution, and real-time analytics to maximize content impact, generate leads, and boost ROI for industrial marketers.
  • Website display ads
  • Single and multi-sponsored email deployments
  • Customized newsletter deployments
  • Specialized video formats - Example
  • Video ads and pre-rolls Example
  • Video and audio podcasts - Example
  • Content creation, including whitepapers, eBooks, infographics and video
  • Custom research
  • Resource guides
  • Multiple sponsorship opportunities

For more information please contact [email protected] 

Contributions 

We're happy to accept and review potential contributions for IMPO. Contributions are welcome from anyone with expertise or insight into the industry.  

For more information, contact [email protected].  

Editorial Guidelines 

The following Contributor Guidelines should be considered when submitting articles for review. 

  • Submissions should be no more than 1,000 words.
  • Each submission should include the author name, title and affiliation.
  • Please include a headshot of the author.
  • Exclusive pieces will be given priority, so please let us know if your article has previously been published elsewhere.
  • No AI-generated content will be accepted.
  • Submissions should be written with an industry-wide perspective and not be promotional for any one product or company. Any promotional language will be edited.
  • We reserve the right to edit the piece as we see fit, but we’re also happy to pass on a final draft to the author before it appears on the site.
  • Because we publish new content every day, there’s no hard deadline for submission. However, we do reserve the right to publish the piece in accordance with our production cycle.

If you are having trouble with this site, please send an email to [email protected] explaining your problem, and we'll reply with answers. 

Snail mail: 
IMPO 
199 East Badger Road 
Suite 100 
Madison, WI 53713