Jaguar Land Rover yesterday released financial results for its fiscal year 2026, which ended March 31. We now know just how big an impact the company's many trials and tribulations had on the automaker, and the results are staggering.
In fiscal year 2025, the company reported a profit of £2.5 billion pounds (~$3.3 billion). In fiscal year 2026, for the full year, profit before tax and exceptional items was £14 million pounds (~18.7 million USD), a drop of about 99.44%.
JLR was hit by a severe cyber attack last summer that just about shut down production for more than a month. Before that, in 2024, the company said it was going to basically take a year off from selling Jaguar vehicles as it transitioned from gas to EVs.
And then the tariffs, including last April when the UK manufacturer decided to cease shipments to the U.S. as it struggled to come up with a tariff plan while facing 25% tariffs that were eventually negotiated to 10%.
But things are looking up for the automaker.
While Q4 revenue was down 11.1% year-over-year at £6.9 billion ($9.2 billion), it was up 51.4% from the previous quarter. Total revenue for the full year 2026 was down 20.9% to around £22.9 billion ($30.6 billion).
JLR said volumes rose significantly in Q4 as production returned to normal. Still, full-year production was negatively impacted by ongoing incremental U.S. tariffs, increased competition in the Chinese market, the planned wind-down of outgoing Jaguar models and production stoppages following the cyber incident.
While the £458 million ($611 million) for Q4 profit before tax and exceptional items was down from a profit of £875 million ($1.17 billion) a year ago, that was much better than the £310 million ($413.5 million) loss the company sustained in Q3.
For the full year, the loss after tax was £244 million ($325.5 million) compared to a profit of £1.8 billion ($2.4 billion) last year.
Despite the challenges, JLR reported that the company “remains resilient and well placed to address the geopolitical, inflationary and regulatory challenges the industry faces."
Additionally, JLR’s planned investment spend will remain at £18 billion ($24 billion) over the five‑year period from fiscal year 2024.
JLR's financial results did not attribute any direct negative financial impact as a result of the company's rebrand efforts at the end of 2024, which drew heavy scrutiny. A promotional video for the rebrand sparked ire online for showing models in brightly colored outfits — and no car.
JLR did not immediately respond to a request for comment.
