At IMTS 2026, Mac Cameron, CEO and co-founder of Spokbee, discussed how his company is transforming the sales cycle for heavy equipment manufacturers—from conveyor belts to custom rescue vehicles—using AI-driven 3D product configurators. By turning massive engineering catalogs into interactive, instantly quotable 3D models, teams can launch products 10x faster, eliminate costly manufacturing errors and cut sales cycles from weeks to seconds.
Timestamps:
- 0:00 – Building 3D product configurators for complex heavy equipment.
- 0:41 – Generating instant pricing while guaranteeing manufacturability.
- 1:09 – Crunching massive data sets, from lighting placements to exact material weights.
- 1:57 – Bypassing static PDFs and putting updates directly into salespeople's hands.
- 2:43 – Connecting with SolidWorks and Onshape for microsecond loading of complex models.
- 4:26 – Real-world examples of avoiding costly manual quoting mistakes by visualizing dimensions in real time.
- 5:26 – How AI agents are positioned to fully automate the sale of multi-million dollar products.
The days of relying on spreadsheets and static data sets for complex configurations are ending.
