Lucid Motors Breaks Ground on Car Factory

This Tesla rival is calling the $700 million investment "just a start."

In summary:

  • Lucid Motors has broken ground on the first phase of its $700 million facility in Case Grande, Arizona.
  • The company plans to begin producing its first car, the Lucid Air luxury sedan, in late 2020.
  • The Lucid Air is an electric vehicle intended to be “designed, engineered, and destined for manufacture entirely in America,” says CEO Peter Rawlinson.
  • Former senior director of production at Audi, Peter Hochholdinger, will head up Lucid’s manufacturing. More recently, Hochholdinger oversaw Tesla’s factory in Fremont, California.
  • The Lucid Air is expected to serve as an alternative to Tesla’s luxury sedans, the Model S and Model 3.
  • The company calls this investment “just a start” of what it has planned for its Arizona investments.
  • The city, county and state expect 4,800 direct and indirect jobs to come from the investment by 2029, and an estimated $32 billion revenue impact for the city and county over a 20-year period.
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