General Mills yesterday announced the return and national launch of La Tiara, a regional brand of thin, crispy corn taco shells and taco seasoning that originated in the Kansas City, Missouri, area. The relaunch marks an investment in the Kansas City area's economy, creating more than 100 jobs.
La Tiara had cultivated a regional following for its thin, crispy taco shells. However, when Gladstone Food Products, the brand's former owner, ceased operations in January 2025, fans were stunned.
In May 2025, General Mills stepped in and acquired La Tiara. The company is also reopening the factory in Gladstone, Missouri.
When Gladstone shuttered, a public Facebook group, "Please Bring Back La Tiara Taco Shells," grew to 20,000 members, hoping to attract a potential buyer to give these crunchy tacos a new lease on life. The fans drew the interest of General Mills, which credits the fanfare for its acquisition and La Tiara's return to shelves.
“We've answered the call from an incredibly engaged group of local superfans,” said Meredith Nelson Uram, Mexican Business Unit Director, General Mills.
Made with stone-ground masa and available in both yellow and white corn options, the shells will offer the same taste and texture brand enthusiasts enjoy, according to General Mills. In addition to bringing back its original taco seasoning, La Tiara is also introducing three new flavors: Chorizo, Tinga and Reduced Sodium.
Beginning in April, the La Tiara taco shells and seasoning will be available nationwide exclusively at Walmart.
