EV Exec Calls In-Car Buttons a 'Bug, Not a Feature'

He says drivers want to use their voices, not buttons.

Transcript

Many automakers have been shifting toward touchscreens embedded in their vehicles’ dashboards and away from dedicated physical buttons. While it may enable more potential features, it could also make driving less safe and possibly more annoying. But one company makes it sound like touchscreens are here to stay, at least until the industry moves onto the new thing.

Wassym Bensaid, chief software officer at EV maker Rivian, spoke this week at TechCrunch Disrupt 2024 and addressed in-vehicle buttons, calling them an “anomaly.”

“It’s a bug. It’s not a feature,” he told the crowd. “Ideally, you would want to interact with your car through voice. The problem today is that most voice assistants are just broken.”

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It’s true that many automakers including Rivian have been working to optimize voice controls for vehicles and haven’t yet gotten to the point where it works. Bensaid said the key may be AI, which could help your car understand the confusing requests a driver might yell out while driving. It could also help surface more potential features that may be buried by the menus in a traditional user interface.

The problem is an AI voice assistant in the car is still a long way from being successfully implemented. And in the meantime, a lot of drivers are still interacting with touchscreen infotainment systems that can be seriously distracting. A 2019 study from the AAA Foundation found that infotainment systems can distract drivers, especially drivers aged 55 to 75, for up to 40 seconds. As David Zipper, a senior fellow at the MIT Mobility Initiative, pointed out, that’s enough time for a vehicle traveling 50 miles per hour to cover half a mile.

If using a smartphone while driving is frowned upon, it stands to reason that essentially using a tablet stuck to the dash would be, too. But, despite the cost and design engineering benefits of installing a touchscreen instead of accommodating a bunch of buttons and dials, some automakers like Hyundai and Volkswagen are still embracing tactile controls.

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