Slate, which offers a $25,000 electric pickup truck designed to be wrapped, is collaborating with Crayola to introduce five vehicle wraps featuring colors from Crayola's extensive collection: Cerulean, Fern, Jersey Tomato, Razzmatazz—and cult favorite, Dandelion.
"Slate vehicles are all about accessorization, and we collaborated with Crayola for their instantly recognizable palette as part of their first-ever automotive partnership," said Ben Whitla, head of brand and marketing at Slate, in a statement. "Two iconic brands are coming together to enable Slate drivers to make their mark with a Crayola color. Slate is creating more ways for owners to make a vehicle their own again and again over time, and Crayola has long celebrated creativity, color, and self-expression."
"Color has always been a powerful form of self-expression, and Crayola has spent generations helping people bring their individuality to life through creativity," said Anna Roca, head of global partnerships at Crayola, in a statement. "We're thrilled to partner with Slate on our first-ever automotive collaboration, transforming a vehicle into a canvas and giving drivers a bold and unexpected way to express their personalities through color and creativity – values that both our brands champion."
The five Slate x Crayola wraps will be offered as starter packs that include decals, a key fob cap, and a clip-on dashboard Slatelet. Like all Slate wraps and starter packs, these will be offered on the direct-to-consumer Slate Marketplace.
Customers can preorder a Slate, either as a pickup or as one of two SUVs, for $300 now and add the Slate x Crayola starter pack at any time. Prices for the Crayola pack start at $1549.99.
Slate said its vehicles are designed to achieve the highest safety ratings, and will be assembled at a reindustrialized factory in Warsaw, Indiana. First deliveries are expected in the fourth quarter of 2026.
