LiveWire, an electric motorcycle company majority owned by Harley-Davidson, has acquired the assets of Dust Moto to help it expand into the electric off‑road segment.
The acquisition strengthens LiveWire’s strategy to grow beyond on‑road electric motorcycles and address the expanding electric off‑road market, where bikes are focused on torque and performance with the added benefits of reduced noise, lower maintenance and an accessible riding experiences through simplified operation and single‑speed drive.
With the completed transaction, LiveWire is advancing Dust’s electric dirt bike platform toward production, using its engineering capabilities, manufacturing scale and global marketing, sales and service network to accelerate development.
“LiveWire pioneered the on‑road electric motorcycle market, and this acquisition allows us to build on that leadership as we expand into off‑road, continuing the journey that began with STACYC ten years ago,” said LiveWire CEO Karim Donnez in a statement. “Dust Moto is a strong strategic fit and an accelerator of our vision, bringing proven off‑road insight that will contribute meaningfully to LiveWire’s leadership position in electric powersports.”
“Joining LiveWire marks an exciting next chapter in our journey,” said Dust Moto CEO Colin Godby in a statement. “LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”
LiveWire said it will share more information on the launch of the product in the second half of this year.
