The World is Running Out of the Color Blue

The problem is causing "complete chaos."

Paint industry insiders are saying the problem is causing โ€œcomplete chaosโ€ as supply chain challenges intensify and reports emerge that the world is running out of the color blue.

You heard that right.

According to Bloomberg, Dutch paint company Akzo Nobel NV reports theyโ€™re running out of the ingredients to make several shades of blue paint and the color tint has become โ€œextremely difficult to get.โ€

And the weird part is, Akzo Nobel says thereโ€™s no reason for it.

Bloomberg quoted CEO Theirry Vanlacker as saying โ€œThere isnโ€™t really a reason why this big panic is happeningโ€ and that โ€œThis should be a transient situation that could take six to nine months to get back to normal, but there is no fundamental reason why there would be a lasting supply and demand imbalance.โ€ He says the capacity for making these raw materials never changed, yet his company is now expecting cost increases and shortages into 2022.

Besides blue, shortages for Azko Nobel include an additive needed to make waterproof formulas, and even the tin plates for paint cans.

Competitor Sherwin-Williams has also voiced concerns over shortages in the last few months, and while itโ€™s easy to blame the pandemic rush of home projects, it goes deeper than that. According to a September CNBC report, a deep freeze in Texas earlier this year that slowed petroleum production had a big impact on paint, which uses it as a key ingredient.

And ultimately, choice will be impacted but - also - price. Paint prices were up more than 10 percent year over year in August, and in September Sherwin-Williams said theyโ€™d anticipate more pricing changes to counteract their increasing material costs.

So besides switching hues if youโ€™re a fan of cobalt, sky, indigo or cerulean, you might have to also dust off our wallet.

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