A recent announcement from Subaru reveals that it will be the latest automaker to commit to an electric vehicle future β and it wonβt go it alone.
Subaru plans to harness Toyotaβs more mature hybrid technology to get off the ground, and thatβs because Toyota owns about a nine percent stake in the brand. The partners are also working on a few joint projects including some electrics expected sometime around the mid-2020s.
Subaruβs EV goal progresses further when it says that 40 percent or more of its vehicles will be driven by some sort of electrification by 2030. And by 2035, Subaru says that effort will apply to all vehicles in its lineup.
But letβs digest that carefully: Subaru is NOT saying there will be no gas in its lineup, just that at least some power for all its models will be electric β meaning Subaru will, at a minimum, offer an extensive line of hybrids. By 2050, however, Subaru says it will have slashed carbon emissions from its model by 90 percent or more.
In more excitement than the Subaru brand has ever had in one week, the carmaker also unveiled a new concept car thatβs a fully EV crossover. Automotive News Europe described it as βa low-slung ride with a raked rear window, elongated cabin, digital sideview mirrors and short front and rear overhangs. The front fascia is aggressively creased, while the wheel wells get heavy black cladding that lends the tires a rugged, oversized look.β
Sounds cool, but on top of a drawn out timeline, Subaru makes it clear that it doesnβt prioritize the US market for its EVs. CEO Tomomi Nakamura called the US EV marker βreally toughβ and that βonly Teslaβs EVs are selling well.β So maybe what feels like a commitment towards EVs is just as much an announcement that Subaru will also watch and wait for other automakers to take the first, and bigger, risks.