Now the top pick among careful parents and germaphobes alike, Purell's market success wasn't always so obvious. After a decade of rising sales and steady marketing, the anti-bacterial hand sanitizer has become wildly successful, surpassing analyst predictions on its way to the top.
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Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.