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A Behind The Scenes Look At Manufacturing A Viper

Thu, 02/14/2013 - 9:14am
The New York Times

Inside a newly reopened Chrysler plant in Detroit, a car revs to life. Despite its status as the Motor City, Detroit has only two automobile plants entirely within the city limits. One is Chrysler’s Conner Avenue Assembly Plant, which reopened in December after being closed for more than two years during the automaker’s bankruptcy. The factory’s first Viper — considered a “halo” vehicle, built to enhance a company’s image rather than drive sales — rolls off the line. And with almost no automation in place, the loudest sounds are the roars of a Viper’s engine.

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Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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