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It's easy to forget just how amazing the Apple iPhone was when it made its market debut - it's the top product at the world's top company. But the iPhone formula needs a shake-up, before Apple loses the platform war to Google in price-sensitive emerging markets. Reuters' Jon Gordon reports.

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Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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