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Mattel's Hot Wheels starts with a germ of an idea and rough sketches when designing a real car capable of death-defying stunts, says Alec Tam, Senior Director of Product Design. After choosing a winning concept, designers use 3-D digital modeling to get an accurate picture of what the design will look like in real life. They then turn to rapid prototyping machines before building the real thing.

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Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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