Honda's New 'Car For Women'

Wed, 11/28/2012 - 3:47pm
CNN Money

It's the latest marketing ploy in car-crazed Japan: A car made specifically for women in an almost too predictable pink. This is a new version of the Honda Fit, a model named not "Hers", but "She's." The car's designer, Eri Tomonari, says the car's windshield cuts down on UV rays and the plamsa cluster A/C won't leave drivers with dry skin.

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