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Three Ways To (Usefully) Lose Control Of Your Brand

Wed, 10/10/2012 - 4:40pm
Ted

The days are past (if they ever existed) when a person, company, or brand could tightly control their reputation. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it—and using it as an impetus to recommit to your values.

If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.

Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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