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Design Products For People, Not Awards

Wed, 08/22/2012 - 4:11pm
Ted

Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. Here is a manifesto on the importance of designing for real-world use, rather than accolades.

If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.

Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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