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Coke's Social Media Failures And A Lesson Learned

Wed, 04/25/2012 - 1:54pm
CNN Money

Coca-Cola was slow to embrace social media, but CSO Bea Perez says the company uses it to reach out to consumers and critics. A lot of companies can learn quite a bit from Coke's past failures in this realm.

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Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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