Advertisement

Coca-Cola was slow to embrace social media, but CSO Bea Perez says the company uses it to reach out to consumers and critics. A lot of companies can learn quite a bit from Coke's past failures in this realm.

If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.

Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

Advertisement
Advertisement