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How Ford Motor Company Saved Itself

Wed, 03/14/2012 - 12:21pm
CBS

At the height of the financial crisis, U.S. automakers, except Ford Motor Company, took government bailout money in order to stay afloat. Now, Ford has rebounded. Gayle King and Charlie Rose speak with author Bryce Hoffman about his book on Ford's comeback -- and the CEO brought in to head it up.

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Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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