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A subtle change is emerging in the often overlooked barcodes used on retail items. New "designer barcodes" are meant to give traditional packaging a little extra flair by embellishing a functional barcode, something found on every packaged item.

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com.

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