John Ryland worked a dozen years at an advertising firm, only to get laid off. Instead of mourning his loss, he got to work on what had always been a hobby and a passion: building custom motorcycles. He now heads Classified Moto, a fledgling business that builds those custom choppers for eager riders. For now, the company has taken a unique approach to building a customer base: some snappy website design and a store full of one-of-a-kind lamps made from old motorcycle parts.
Anyone in manufacturing should take notice. If you’ve got the skills, why not turn it into a business?
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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you’d like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.