Advertisement
Videos
Advertisement

Turning Passion Into A Be-'Spoke' Business

Wed, 04/27/2011 - 6:41am

John Ryland worked a dozen years at an advertising firm, only to get laid off. Instead of mourning his loss, he got to work on what had always been a hobby and a passion: building custom motorcycles. He now heads Classified Moto, a fledgling business that builds those custom choppers for eager riders. For now, the company has taken a unique approach to building a customer base: some snappy website design and a store full of one-of-a-kind lamps made from old motorcycle parts.

Anyone in manufacturing should take notice. If you’ve got the skills, why not turn it into a business?

If you’re having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.

Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you’d like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

Topics

Advertisement

Share This Story

X
You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Loading