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Cracking The Coca-Cola Code

Wed, 02/16/2011 - 8:50am

Has the host of a nationwide radio program finally cracked secret recipe of Coca-Cola? This American Life's Ira Glass claims to have found the original recipe — one of the most closely-guarded secrets in business — in a newspaper, of all places. Of course, Coca-Cola claims that the Glass-produced recipe is a cola, but not Coca-Cola. A big difference for a company who fiercely defends its product.

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you’d like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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