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Peter Welfare, president and head inkmaker of The Printing Ink Company, proves that making high-quality ink is anything but boring. Like most processes that we take for granted, it starts with an incredible artistry that expands into a massive scale. While the music helps a little bit, it's easy to find yourself a little mesmerized simply by the rich visuals. It doesn't hurt that Peter is obviously very passionate about what he does for a living.

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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