Peter Welfare, president and head inkmaker of The Printing Ink Company, proves that making high-quality ink is anything but boring. Like most processes that we take for granted, it starts with an incredible artistry that expands into a massive scale. While the music helps a little bit, it's easy to find yourself a little mesmerized simply by the rich visuals. It doesn't hurt that Peter is obviously very passionate about what he does for a living.
If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.
Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.