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Will Kit Kat Take A Break After 75 Years?

Wed, 10/13/2010 - 6:56am

Kit Kat turns 75 this year, so CNN's Ayesha Durgahee visited a factory in York, England to learn about their secret to success even after three-fourths of a century. The bars you buy today are the same Rowntree recipe that was used decades ago, so no flavor has been lost over the years. As an added bonus, chocolate appears to be relatively recession-proof — despite increases in the price of cocoa, consumers are almost always willing to maintain their chocolate habit even as pursestrings tighten.

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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