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Thanks in part to extensive university research, an American company is pushing to solve a timeless problem: chewing gum that's stuck to just about every surface imaginable. The solution is a chewing gum that retains much more moisture, making it easier to remove for a longer period of time. Even if the gum has hardened out, simply rewetting it can be enough to break the bond.

As an added bonus, you can watch CNN's Richard Quest and his Monty Python-esque antics as he waddles around a public sidewalk, rings a bell, and mocks his guest.

If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.

Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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