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Rajan Suri, a University of Wisconsin-Madison professor of industrial and systems engineering, has a strategy that could keep manufacturers strong in the downtrodden economy: quick response manufacturing. QRM can allow manufacturers to reduce lead times, cut inventory, and increase profitability.

He sets forth this strategy in his new book, "It's About Time: The Competitive Advantage of Quick Response Manufacturing."

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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