Same taste, saucier look. Heinz redesigned its ketchup packets so you can choose whether to dip or squeeze, a feat of engineering that took 3 years to develop.
If you're having trouble watching this video, try downloading the latest version of Flash Player  or contacting your IT department.
Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at Rachel.Immel@advantagemedia.com .