Cracking The Coca-Cola Code
Has the host of a nationwide radio program finally cracked secret recipe of Coca-Cola? This American Life's Ira Glass claims to have found the original recipe — one of the most closely-guarded secrets in business — in a newspaper, of all places. Of course, Coca-Cola claims that the Glass-produced recipe is a cola, but not Coca-Cola. A big difference for a company who fiercely defends its product.
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