Anna Wells, Editor, IMPO
The day my mom joined Facebook elicited a strange reaction in me: something wavering on dumbfounded pride. My mom was all grown up, graduating from some technological university I’d assumed she wasn't even aware of.
The day she joined Twitter was borderline scary. I didn’t even have a Twitter account and here was this 50-something Midwestern woman out-geeking her 20-something children. Despite the ubiquitous talk of this “digital age,” it suddenly had a face, and it was my mother’s.
My mom’s advancement in technological savvy, however unsettling, is a great indicator of today’s climate and how much it’s changing. The world is moving quickly, and we need our access to information to do the same. The great thing is that the oulets are available—and up-to-the-minute information can truly matter.
It is with this in mind that we’ve begun our own initiative in allowing IMPO to best harness benefits electronic media provides. Today marks the kick off of the IMPO Insider daily e-newsletter—a regular digital offering, featuring fresh editorial, brand new product information, and the latest breaking news related to the industrial manufacturing business climate.
Our intent is to provide you with the most relevant, timely content possible, meaning your suggestions and comments will always be taken to heart. Please feel free to contact me at any time: firstname.lastname@example.org 
Click here to follow my mom on Twitter. Just kidding.
And if you're not already subscripted to the new, daily IMPO Insider, head over to our subscription page  to sign up!