Engineering Fatter Consumers

Have you ever wondered why certain foods are just so edible? Let's be honest — if you're like most people, you just keep on eating instead. And that's exactly what the food industry wants you to do. The Today Show takes a look at food engineering and the effects that some foods may have on consumers’ brains.

Visit msnbc.com for breaking news [1], world news [2], and news about the economy [3]

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com [5].