OK Go, known for their low-budget and very-viral music videos, takes on the Rube Goldberg machine  for their latest project. With the help of Synn Labs  and director James Frost, the band designed and built what is arguably the most impressive Rube Goldberg machine to date. Any engineer or manufacturer can not only see the fun and whimsy in this creation, but also its incredible attention to detail and immaculate craftsmanship.
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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com .