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Toyota Drops Price On Slow-Selling Plug-In Prius

Thu, 10/10/2013 - 1:33pm

DETROIT (AP) -- Toyota is lowering the price of the Prius plug-in hybrid.

The 2014 plug-in Prius will start at $30,800. That's $2,100 less than the 2013 model. Prices include an $810 shipping fee.

The 2014 model will also have some new features, including standard heated cloth seats.

The new pricing makes the plug-in Prius about $4,000 less than a Chevrolet Volt. Ford hasn't released pricing on the 2014 C-Max Energi, a close competitor of the Prius plug-in.

Plug-in cars can go further on an electric charge and get better gas mileage than regular hybrids. But sales have been sluggish because of stable gas prices and the vehicles' higher prices. A plug-in Prius costs about $5,000 more than a regular one.

Just 4 percent of Prius sales this year have been plug-ins.

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