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Nippon, Sumitomo Emerge As World's #2 Steelmaker

Mon, 10/01/2012 - 10:23am
The Associated Press

TOKYO, Oct. 1 (Kyodo) — Japan's major steelmakers Nippon Steel Corp. and Sumitomo Metal Industries Ltd. merged Monday to form Nippon Steel & Sumitomo Metal Corp., becoming the world's second largest steelmaker at a time of market uncertainty exacerbated by a strong yen.

Second only to Luxemburg's ArcelorMittal SA with a steel production of 46.1 million tons a year, the merged companies together have more than 81,000 employees and posted annual sales of around 5.5 trillion yen in the fiscal year ended in March.

The launch of the new company is the first major alliance in the Japanese steel industry after the merger in 2002 of Kawasaki Steel Corp. and NKK Corp., which created JFE Holdings Inc.

Nippon Steel & Sumitomo Metal will hold a dominant position in the Japanese market, backed by strong business ties with top Japanese automakers such as Toyota Motor Corp., Nissan Motor Co. and Honda Motor Co. as well as support from trading companies Mitsui & Co., Mitsubishi Corp. and Sumitomo Corp. in securing natural resources.

But globally, the company is expected to continue facing fierce competition from major Chinese and South Korean steelmakers who have been expanding their market share in Asia through aggressive production increase and low prices.

South Korean steelmaker Posco, the fourth largest steel producer in the world, has been winning shares of automotive steel sheeting for Japanese makers, while Chinese steelmaker Baoshan Iron & Steel Co., the third largest, has been expanding operations on the back of cheaper labor.

Shoji Muneoka, who became the chairman of Nippon Steel & Sumitomo Metal, said, "Steel is still a growing industry" worldwide, and the company plans to raise its output to 60 million to 70 million tons a year.

"We aim at becoming No. 1 in the world in terms of quality and scale," he said.

The outlook, however, is not rosy, as steel prices have fallen globally on weakening demand since robust production increases started in China around 2005, while prices of raw materials have remained high, as resources giants maintain their strong negotiating power and steel consumption keeps growing in emerging markets.

Sumitomo Metal and Nippon Steel said in August they would book a combined 240 billion yen in special losses, as some of their steel plants have not been able to meet expected business performance.

Earnings recovery "depends on how efficient we can make this company by eliminating waste," said Hiroshi Tomono, who assumed the presidency of the new company.

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