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Webinar: Winning The Web Wars - Strategies For Online Sales Growth

Tue, 02/26/2013 - 1:46pm

Distributors face key challenges when it comes to understanding the best ways in which to reach their customers. As online procurement gains steam in the B2C sector, businesses are finding the need to provide B2B customers with the same opportunities for quick and easy access to products outside of the typical 9 to 5.

But how do industrial distributors leverage their existing sales force and service capabilities in order to provide an e-Commerce platform that creates an advantage in a competitive market?

Join us for this educational webinar, as panelists Dr. Curtis M. Alexander, Business Growth Strategist, and Jay Johnson, with the Industrial Distribution Department of Texas A&M, discuss the key issues surrounding the use of e-Commerce and other strategies for improving online sales growth, including:

• Improving the look and functionality of your online procurement options

• Understanding how to demonstrate value in an online forum –
not just compete on price

• Clarifying the implications for your sales force, including how catalog and face-to-face selling will continue to work in conjunction with
e-Commerce platforms

At the conclusion of the presentation, a live Q&A will allow audience members to pose questions to our expert panel.

Please forward this announcement to your colleagues or friends who will benefit from the educational content of this Webcast. Your colleagues may register at no charge.

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