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Marrying ERP And Social Media 

Thu, 01/13/2011 - 6:37am

In August 2010, a study of 325 executives at large/middle-market manufacturers was conducted by IFS North America and Affinity Research Solutions, Boston. It sought to better understand the degree to which manufacturing executives feel various approaches to marrying social media and ERP are desirable.

Ubiquitous and highly intuitive consumer technology, the increasingly distributed and geographically dispersed nature of the workforce and the spectacular rise of social media are all influencing the way business software is deployed and used. Company-wide enterprise applications including enterprise resource planning (ERP) and enterprise asset management are not immune from these trends. As a result, vendors are experimenting with integration between enterprise software, typically involving customer relationship management (CRM) with social media tools like Twitter or Facebook. In some cases, software vendors are already offering functionality to deliver benefits of enterprise 2.0, enterprise functionality with integrated, built-in Web 2.0 technologies.

In August 2010, a study of 325 executives at large/middle-market manufacturers was conducted by IFS North America and Affinity Research Solutions, Boston, to better understand the degree to which manufacturing executives feel various approaches to marrying social media and ERP are desirable.

The findings conclude that:

• The ability to integrate with external social media tools on the public internet does not weigh heavily on the selection process for ERP. However the adoption of social media functions to include collaborative and communication capabili­ties is viewed with importance but is not seen as a major influencer. There are two primary benefits of social functionality embedded in ERP; to streamline and communicate within the enterprise and secondly to document business process­es to support lean initiatives.

• Manufacturing executives are optimistic about the potential benefits of social functionally embedded in ERP and realize that there could be great value if their ERP application includes features that mirror the functionality of online social networking tools. Increasing communication in the enterprise and the ability to capture the tacit knowledge of senior employees are the most frequently report­ed benefits.

Future Outlook for ERP with Social Media Tools

Percent Rating Extremely/Very Important in Coming Years

Potential value/use in collaborative/social functionality embedded in ERP

Most respondents see value in enterprise 2.0/social media functionality within ERP.

Anticipated value stems primarily from increased communication and the capture of tacit knowledge of senior employees. The latter is a prime concern of companies facing an aging, shrinking workforce who risk losing their knowledge base to retire­ment. The third most frequent response was that social media functionality would make ERP more intuitive to use.

Meanwhile, the benefits of integrating social media sites with ERP had largely to do with retail marketing and reputation management.

How integration of ERP with online social networking tools like Facebook, LinkedIn, etc. can be used.

Methodology

This research was conducted collaboratively with Affinity Research Solutions and IFS North America, the Americas subsidiary of a provider of enterprise resource planning (ERP), enterprise asset management (EAM) and other enterprise solutions. The company has already announced the launch of functionality that will take its product, IFS Applications, in the direction of enterprise 2.0, and wanted to gather input on the perceptions and priorities of companies in their targeted demographic.

The study was executed in August 2010 and was administered over the Internet among subscribers of Manufacturing Business Technology (MBT). Respondents were pre-qualified for being involved in decisions regarding ERP applications and related software solutions for their company. Individuals were further qualified for being employed in companies estimating 2010 revenues at $100 million or more.

In total, 325 corporate, operations, and IT executives and managers in manufactur­ing companies participated in this study.

About the Respondents and Their Facilities

Respondents to the study are largely senior IT and manufacturing operations man­agement (25%), design or control engineers (16%), operations and plant managers (13%), supply chain executives (8%), consultants and systems integrators (8%), corporate executives (5%), and procurement executives (4%). A broad range of industries are represented and includes industrial machinery, aerospace, petroleum, wood and paper, chemicals, food and beverage, automotives, metals, computer systems and medical devices, etc. Respondents were classified into three catego­ries based on their organizations: 2010 projected revenues: companies under $250 million (30%), businesses reporting revenues between $250 million and $999.9 mil­lion (28%) and organizations having $1 billion or more in sales (42%).

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About IFS

IFS is a public company (OMX STO: IFS) founded in 1983 that develops, supplies, and implements IFS Applications™, a fully-integrated, component-based extended ERP suite built on SOA technology. The company has more than 2,000 customers in more than 50 countries and focuses on companies with needs in the areas of manufacturing, project management and asset management/maintenance, along with the related supply chains, financials and other supporting functionality.

For more information, visit www.ifsworld.com.

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