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In Tokyo, Ads Watch You

Wed, 07/21/2010 - 5:31am

We're all used to watching ads, but if one Tokyo-based company has its way, the ads will be watching us right back. Facial recognition technology allows billboards to track faces, estimate ages, and gauge reactions to advertised products. The billboards are even able to personalize an advertisement based on your demographic, with the hope of greater interaction between consumer and marketer.

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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