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If You're Already Spending $100,000...

Wed, 07/14/2010 - 8:07am

Yesterday, Chevrolet announced the "Corvette Engine Build Experience," which allows buyers of the Corvette ZR1 or Z06 to visit GM's Wixom, Mich. facility and assemble the engine themselves — under the observation of a skilled technician, of course. While many mocked Chevy's new idea, and suggested that it was a way for the company to lower labor costs, it's hard to argue against spending an extra $6,000 (you're already spending more than $100,000 for a ZR1, anyway) and driving around with the added joy of knowing that you helped build the car.

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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