Volvo Has An Accident
Volvo brought in a stockpile of journalists and reporters to see the latest model of its S60 sedan, with the City Safety crash-avoidance system, which is meant to use multiple sensors to help a driver stop quickly enough to prevent a rear-ending accident. Volvo drove a semi out onto their test track, and then launched one of their S60s at 30 mph, a perfect speed for demonstrating the effectivenss of their new system. But something went wrong.
Volvo engineers blame the issue on a battery problem caused my human error, but the failed demonstration proved one thing to me: I'd rather rely on my own foot than a newflanged system with a subpar track record.
If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.
Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.