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Wal-Mart's Green Balancing Act

Wed, 04/14/2010 - 9:04am

Wal-Mart has long been seen as an opponent to organic food and sustainability efforts, but Lee Scott, chairman of the company, disagrees entirely in an interview with John Huey, Editor-In-Chief of Time Inc. Scott says that there is no conflict between sustainability and low cost — as most consumers believe — and goes as far as to say that the two are “totally aligned.”

Scott envisions a Wal-Mart that allows consumers to buy “green,” organic, and sustainable products at the same prices they’re used to paying. As the nation’s largest buyer of organic milk, he even hopes that organic offerings will become more popular among his customers, who “care about their kids.”

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