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Eagerly waiting for the 2010 World Cup to start in June? If you're an American, that's not likely. I suppose we just don‘t understand fútbol as well as the rest of the world. Whether you prefer good ‘ol American football, or the more global version, you can still appreciate the extensive and precise manufacturing process that goes into making official game balls.

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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.

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